Fundamentals of Digital Marketing (FC6)

Course Objective 

This course will provide attendees with a rock-solid foundation of the digital marketing ecosystem. It will equip them with the know-how and confidence to thrive in the rapidly changing digital landscape. Most importantly, attendees will pick up proven tools and actionable tips you can apply right away to help your business or career. 

In this 3-day course, attendees will learn the secrets of industry veterans from the world’s top marketing agencies such as Ogilvy, DDB, and Publicis Groupe. With their help, attendees will learn how to build and nurture relationships with their customers and prospects to drive awareness, generate demand, and build long-term loyalty. 

By the end of this course, attendees will learn how to: 

• Create a growth-focused digital strategy 
• Setup and optimise your web presence 
• Promote their brand on social media
• Convert social media fans and website visitors into customers 
• Measure and improve their marketing 

Course Duration

3 Days of 7 Hours Each (Total 21 Hours) 

Daily Schedule 9.30 am - 5 pm (Inclusive of breaks)

Course Level

Professionals, Managers, Executives and Technicians.

All courses and materials are delivered in English.

Who Should Attend 

Aspiring F&B Entrepreneurs, SME Business Owners, Brand Custodians, F&B Creatives.

Program Information 

PART 01 - Developing your digital marketing strategy

In this section, the topics covered will help attendees in defining their target audience, mapping the customer’s journey and setting SMART digital marketing goals. 

PART 02 - Taking your business online 

In part 2, the focus of Digital marketing is to bring the business online. attendees will learn how to set their web presence, understand how people behave online and the steps they can take to help people find business easily online. 

PART 03 - Leveling up your digital game 

After setting the foundations and basics, it is time to enhance the Digital marketing efforts by knowing and creating content that people want,  learn how business can boost their efforts with paid advertising, as well as how they can further engage with current and would-be customers. 

PART 04 - Playing to win in the digital space 

The last section of the course helps attendees get acquainted with digital analytics, knowing how to make smarter decisions when running campaigns and keeping up with the evolving digital landscape.

Assessment

Course assessment will be based on classroom exercises, case studies and attendance rate.

Course Fee (includes course materials)

Non-member: $1,500

NTUC / Singapore Chefs' Association Member: $1,250

For NTUC Members aged <40 with UTAP: $1000

For NTUC Members aged ≥ 40 with UTAP: $750

Membership, UTAP and Promotion details: www.cawacademy.com/membership