The Power of Franchising
Program schedule will be updated.
|Program location will be updated.
The wealth-creating power of franchising is well documented all around the world. Discover the inner workings of a franchise system, its 3-step process and how franchise systems function in different countries.
Time & Location
Program schedule will be updated.
Program location will be updated.
About the Course
Course Duration
4 Days of 4 Hours Each (Total 16 Hours)Â
Course LevelÂ
Basic (Suitable for individuals new to F&B and Hospitality businesses)
All courses and materials are delivered in English. Â
Program InformationÂ
Part 01 – Origins of Franchising & Applications
A brief history of franchising is presented and discussed, with a focus on global and regional F&B brands. The three types of franchises – Single, Area, and Master, will be discussed in detail.
Part 02 – Phases of Franchise Development I
The three phases of setting up a franchise system are presented – 1. Brand Assets, 2. System Documentation, 3. Legal Process. The purpose and functions of each phase are explained using F&B business examples alongside a working timeline.
Part 03 – Phases of Franchise Development II
The three phases of setting up a franchise system are further reviewed, with a breakdown of the professional skills required at each phase.
Part 04 – Franchise Sales in Singapore & Beyond
How are Franchise Systems sold in Singapore, Asia and beyond? What if my franchisee starts selling other products? These questions and more will be covered during a comprehensive Franchise Q&A.
Who Should Attend
Aspiring F&B Entrepreneurs, SME Business Owners, Franchise Buyers.
Assestment
Course assessment will be based on classroom exercises, case studies and attendance rate.Â
Course Fee
$2500